Blog
Guides on image optimization, Core Web Vitals, and building faster websites without sacrificing quality.
What image compression settings actually move conversion rates
The compression settings that save the most bandwidth often differ from the ones that move conversions. Here is what the data shows about quality levels, formats, and load timing.
The hidden cost of unoptimized images on mobile load times
Images are the single largest contributor to mobile page weight, and most sites are shipping them unoptimized. Here's what that costs you and how to fix it.
How AI alt-text generation works on product images at scale
How AI vision models generate alt text for product images at scale: the pipeline, the failure modes, and what actually ships to production.
What Google image indexing requires of your alt text
Google indexes images using three signals: the alt attribute, the page text, and computer vision. I break down what Google's image indexing rules actually require, how long alt text should be, and the markup mistakes that quietly keep your images out of search.
Batch image optimization: the manual vs automated cost breakdown
Manual batch image optimization looks free until you price the hours. Here's a concrete breakdown of what both approaches actually cost across a real workflow.
WebP vs AVIF in 2026: what actually matters for your store
AVIF encodes smaller files than WebP, but that headline number hides two real concerns for stores: encode time and CDN support. Here is what actually matters in 2026.
How Shopify stores waste 40% of their bandwidth on images
Most Shopify stores are serving images 3-5x larger than they need to be. Here's exactly where the waste happens and what to do about it.
How to audit your image pipeline without touching your codebase
A practical guide to measuring what your image pipeline is actually doing: format coverage, compression ratios, derivative gaps, and delivery delays — without touching production code.
Why Your Hero Image Is Costing You Core Web Vitals Points
On most landing pages the hero image is the element Core Web Vitals actually measures. This breaks down why it fails LCP and CLS, which format to serve, and the four fixes that move a page back into the green.
Lossless vs lossy compression: when each one is worth using
Lossless keeps every pixel intact. Lossy throws some away. Knowing when to use each one can cut your storage bill in half without touching perceived quality.
