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Guides on image optimization, Core Web Vitals, and building faster websites without sacrificing quality.
Guides on image optimization, Core Web Vitals, and building faster websites without sacrificing quality.
Guides on image optimization, Core Web Vitals, and building faster websites without sacrificing quality.
Transparent PNGs go grey and brand colors shift at two exact steps in compression. Here is what each setting does and how to compress for free without either.
Maya Chen·July 1, 2026·7 min read
A single smartphone photo can carry 50 to 150KB of hidden EXIF, IPTC, and XMP data, including your GPS location. Here is what it costs and when to strip it.
Maya Chen·June 30, 2026·7 min read
Compression cuts file weight, but lazy loading, DOM size, render-blocking scripts, and unsized images decide whether your gallery actually loads fast.
Maya Chen·June 23, 2026·7 min read
Bulk image uploads stall WordPress at the media library, not the render. Here is where the bottleneck forms and how to break the chain before you hit publish.
Maya Chen·June 23, 2026·8 min read
Missing alt text leaks screen-reader shoppers and Google Images traffic at the same time. I break down how AI vision models caption a full catalog at scale, what good product alt text looks like, the accuracy to expect, and the length that actually performs.
Maya Chen·June 15, 2026·6 min read
Your hero image is probably 10x heavier than it should be, and it is costing you conversions. Here is how to run a full image pipeline audit from the browser in about twenty minutes, find every oversized asset and wrong format, with no repo access and no deploy.
Maya Chen·June 11, 2026·5 min read
Images are the largest element on 72% of mobile pages, and unoptimized they add 3 to 5 seconds before your page feels real. I break down what that costs in conversions and the format-and-sizing fixes that cut image weight 50 to 80%.
Maya Chen·June 7, 2026·5 min read
Duplicate detection usually slows uploads because it runs in the request path. Atlas splits it in two: a streaming SHA-256 for exact matches during upload, then perceptual hashing in a background worker afterward. Here's the false-positive math and the recovery path.
Maya Chen·June 4, 2026·7 min read
Lossless keeps every pixel intact. Lossy throws some away. Knowing when to use each one can cut your storage bill in half without touching perceived quality.
Jordan Kim·June 1, 2026·6 min read